EN 
ESB2B lead generation
Search campaigns connected to qualified enquiries, sales stages and useful landing pages.
Google Ads and PPC Management
We plan, launch and improve paid search campaigns for lead generation and ecommerce across international markets.
Best fit
Who this service is for
International campaigns
Separate market, language and budget decisions with comparable reporting.
Ecommerce advertising
Campaigns organised around catalogue priorities, product economics and measured sales.
Existing account improvement
A structured audit when tracking, search terms, budgets or account ownership are unclear.
Deliverables
What we can deliver
- Account and tracking audit
- Campaign and keyword structure
- Ad copy and landing-page recommendations
- Conversion measurement
- Ongoing optimisation and reporting
Scope
Campaigns built around measurable business actions
Clicks are not the final measure. Before scaling spend, we define which enquiries or sales count, validate conversion tracking and make market, campaign and landing-page performance visible.
Search and demand capture
Keyword, search-term and intent structure for people actively looking for the offer.
International account structure
Market, language, location and budget separation where business conditions differ.
Ecommerce and product priorities
Campaign structure and conversion values aligned with catalogue, margin and availability signals when accessible.
Tracking and landing pages
Google Ads, analytics and consent checks combined with practical recommendations for the page after the click.
Delivery
How the work is organised
- Set measurable campaign goals
- Research demand and market context
- Build campaigns and tracking
- Launch controlled tests
- Scale the combinations that perform
Planning
What shapes the proposal
Budget controls
Advertising spend, management work and optional creative or landing-page work are separated in the proposal.
Account ownership
The client retains administrative ownership of advertising, analytics and conversion assets.
Evaluation
Results are reviewed against validated conversions, market differences and agreed business context, not click volume alone.
How we work
Clear ownership from the first conversation to release
Business-critical digital work needs more than polished screens. We agree how decisions, access, quality checks and communication will be handled before delivery starts.
NDA and ownership
Confidentiality, source files, code ownership and handover terms are written into the project agreement.
Transparent delivery
You can see the agreed scope, current milestone, open decisions and material risks throughout the project.
Reliable communication
A named contact, an agreed update rhythm and concise written decisions keep the work moving across teams and time zones.
Quality assurance
Responsive layouts, critical journeys, integrations and browser compatibility are checked before release.
Security by design
Access is limited to what the work requires, sensitive flows are reviewed and recovery is considered before launch.
Tell us what you are building, the decision you need to make and the deadline you are working towards.
Request a proposalPractical answers
Frequently asked questions
What should Google Ads management include?
It should cover account structure, search terms and audiences, ad copy, landing-page alignment, conversion tracking, budget controls, testing, optimisation and reporting tied to agreed business actions.
How do you manage Google Ads across several countries?
Markets should be separated where language, demand, budget or sales economics differ. Campaign structure, location settings, landing pages, conversion values and reporting must make those differences visible.
What is required before a Google Ads campaign starts?
A campaign needs a clear offer, suitable landing page, measurable conversion action, agreed market and budget, access to the advertising and analytics accounts, and a documented baseline for evaluation.
How is Google Ads management priced?
Management cost depends on the number of markets, products or services, campaign types, account complexity, tracking work, creative needs and reporting scope. Advertising spend remains separate from the management fee.
How do I choose a PPC management agency?
Check who owns the account, how conversions are validated, how budgets and changes are approved, what the reporting explains, and whether the agency reviews landing pages as well as campaign settings.
Explore related work
Related services and proof
Scope and pricing
Every project is scoped around its markets, existing assets, integrations and delivery timeline. After a short discovery call, we provide a clear proposal with deliverables, assumptions and the next milestone.
